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1. Bookmarks: 0 Copywriting Basics - Answer The Questions You'd Want Answered Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them. When? When is t...

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LinkedIn Recommendation: Catalina Mondello - Computer Systems Analyst at Widget Marketing - I just attended one of Teo's free eWorkshops last week and decided to hire him for my project on the spot. He had my site up and running in less than a week and pointed me to the videos on eWorkshopCourses.com to help me through the social media stuff myself. I am looking forward to doing more work with him. He's a powerhouse! - March 17, 2012, Catalina was Teo's client

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